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First let’s consider the two main benefits of YouTube: It’s free to put video onto it It is the second most popular search engine Those two reasons pretty much guarantee every business should have some content on the YouTube platform. The more strategic questions are: Should I put video onto other video streaming platforms? Are […]
Do videos need to be Section 508 compliant? In 1998 the United States Congress revised Section 508 of the Rehabilitation Act of 1973. This revision included an expanded understanding and approach to creating and maintaining media content that is accessible to individuals that have either visual or hearing impairments. Compliance is not mandated on private organization; however it does […]
Top 5 best video hosting platforms for 2020? Selecting the right video hosting provider is largely about features you need (now or in the future) and pricing that fits your business model. Most video hosting providers base their pricing around two variables: Features and Volume. They bundle combinations of features together at increasing monthly rates […]
When should I use YouTube in my video marketing strategy? YouTube is a powerful video hosting platform and the number 2 search engine behind Google (its parent). Its business model is to use your content and then sell ads around it. It wants to keep viewers on YouTube so they watch more ads. All of […]
What is the difference between video marketing and video hosting? Video marketing is the usage of video content to promote your product or service. You can use a wide variety of video genres to support this marketing effort. Some of the popular genres are: explainer videos, how to videos, and testimonial videos. Video hosting is […]
Do videos sell real estate? Yes, videos sell real estate. And it is not just because of the current pandemic. Buyers are extremely busy and the ability to review multiple homes safely and conveniently from their phone or PC helps them better use their time. It also saves sellers time because those that do visit […]